sd.
×
AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · April 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Parents no longer just search Google — they ask ChatGPT, Gemini and Perplexity which schools to shortlist. This audit shows exactly where UNIS Hanoi stands, who’s winning, and what to do next.
A snapshot of where UNIS Hanoi stands in the AI search era — and why digital infrastructure now matters as much as academic reputation.
UNIS Hanoi is Hanoi’s most academically respected international school — a 97% IB pass rate, 60+ nationalities, the first IB World School in Asia, and consistent placements at Oxford, NYU and top global universities. Yet when an expat parent asks ChatGPT, Gemini or Perplexity for the best international school in Vietnam, HCMC schools and Nord Anglia’s BIS Hanoi — backed by a DR 73 global domain — are consistently recommended instead. UNIS earned the reputation. But in the AI era, it’s Nord Anglia’s digital infrastructure that gets the citation.
We tested how UNIS Hanoi appears when prospective parents ask AI tools to recommend international schools in Hanoi and Vietnam. Here’s what we found.
ChatGPT mentions UNIS for Hanoi-specific queries but defaults to BIS Hanoi (Nord Anglia) as the first recommendation. For Vietnam-wide queries, HCMC schools dominate entirely.
Strong presence for Hanoi-specific and IB-results queries. Absent from high-volume Vietnam-wide “best international school Vietnam” and “best university placement school Vietnam” AI Overview snippets.
Perplexity’s Vietnam school recommendations consistently feature ISHCMC, SSIS and BIS (Nord Anglia) ahead of UNIS. The school does not reliably appear in Perplexity’s AI-generated answers.
Gemini defaults to HCMC-based schools and Nord Anglia network schools for Vietnam-wide queries. UNIS’s Hanoi positioning does not surface in broader international school recommendations.
1 / 4 platforms currently surface UNIS Hanoi in relevant AI-generated recommendations beyond Hanoi-specific queries.
Structured authority content, Vietnam-wide listicle placements, comparison pages against national competitors, FAQ schema answering parent queries, and third-party citations on International-Schools-Database, World-Schools, iSchoolAdvisor and Good Schools Guide “Best Schools Vietnam” articles.
We ran the exact searches parents use when asking AI tools to recommend schools in Hanoi and Vietnam. Here’s who appeared — and whether UNIS was in the answer.
UNIS wins Hanoi-specific queries — but the moment a parent broadens their search to “best school in Vietnam” or “best university placement school Vietnam,” UNIS disappears entirely. HCMC schools (ISHCMC, SSIS, AIS) and the Nord Anglia network own the Vietnam-wide AI conversation.
Building “UNIS vs BIS Hanoi,” “UNIS vs ISHCMC,” “UNIS vs Concordia” comparison content, securing placements on Vietnam-wide “Best IB Schools” listicles, and adding structured FAQ pages with IB outcomes data could put UNIS on the national map within 90 days.
These are the schools currently winning AI recommendations in Hanoi’s and Vietnam’s international school market. Understanding why they’re cited — and UNIS isn’t — reveals the exact gap to close.
| School | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| UNIS Hanoi You | 48 | Partial | Partial | Not Cited | Audit target |
| BIS Hanoi (Nord Anglia) | 73 | Cited | Appearing | Cited | Nord Anglia global network (80+ schools) with DR 73 parent domain powers every AI citation. Global brand authority massively outweighs individual school content. |
| BVIS Hanoi (Nord Anglia) | 73 | Partial | Appearing | Partial | Inherits same Nord Anglia DR 73 domain authority + bilingual English-Vietnamese curriculum narrative attracts local & expat searches. |
| Concordia International School | 37 | Partial | Partial | Not Cited | Strong American curriculum niche + WASC accreditation + AP courses. Owns the “American school Hanoi” positioning clearly. |
| Hanoi International School | 32 | Partial | Partial | Not Cited | Full IB continuum (PYP, MYP, DP) since 1996. Strong arts and sports narrative in listicle placements across Expat Arrivals and Doris.school. |
| Dwight School Hanoi | — | Partial | Partial | Not Cited | Dwight Schools global brand (NYC, London, Seoul, Shanghai) + $41K sqm campus opened Aug 2024. New but global brand authority is rising fast. |
Badge key: Cited Partial Not Cited
“Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.”
Harry Peisach · CEO, Ski.com · Verified Client
These are the highest-leverage changes UNIS Hanoi can make right now to start appearing in AI-generated recommendations beyond Hanoi within 30–90 days.
Create 5 comparison pages — UNIS vs BIS Hanoi, vs Concordia, vs HIS, vs Dwight Hanoi, vs ISHCMC — each structured with FAQ schema, IB result tables, fee comparisons and clear parent-facing differentiators that AI models can cite directly.
Ensure UNIS is prominently featured on International-Schools-Database, World-Schools, iSchoolAdvisor, Good Schools Guide, Doris.school and Tutopiya “Best IB Schools Vietnam” and “Best International Schools Vietnam” articles — not just in the Hanoi subsections.
Publish a content hub answering the exact queries parents ask AI: “best IB school Vietnam,” “best school for Ivy League placement Hanoi,” “UNIS Hanoi fees and scholarships 2026” — with schema markup, IB outcomes data, and university placement statistics for AI extraction.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
UNIS Hanoi has the strongest academic track record in Hanoi — but Nord Anglia’s BIS, backed by DR 73 and an 80-school global network, is winning the AI recommendation race. The gap is real — but it’s closeable. We’ve done this for schools across Asia-Pacific. A 30-minute call is all it takes to map out a plan.
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on making UNIS the AI-recommended choice for families searching across Vietnam, not just Hanoi.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity with Nord Anglia’s AI presence typically achieved in 90–120 days.
Every month Nord Anglia builds more authority signals while new entrants like Dwight School Hanoi and Brighton College bring global brand power into your market. AI models train on content published now — delay compounds the problem.